Heart's Mechanic

One of the most exhilarating and deeply passionate social campaigns I've had the privilege of working

on.

The client, founder of Heart's Mechanic Podcast, envisioned a concept called The Heart's Mechanic-a powerful metaphor intertwining car mechanical parts with the intricacies of emotional pain and past traumas. The idea was to create a compelling narrative that resonated both in digital spaces (through the podcast) and real-life interactions (face-to-face sessions).

Initially, the campaign targeted a predominantly female audience based on early feedback, which led to the use of a soft yet bold pink color scheme. However, as the campaign evolved, its scope broadened to embrace a universal message-one that speaks to all hearts, regardless of gender. This expansion gave birth to Let It, a follow-up initiative that will be unveiled soon.

The creative process was an intense journey-countless references, extensive mood boards, rough sketches, and numerous iterations before arriving at the final outcome. This marks the first phase of the campaign, with more to come in the near future.