Ofelya - Handmade Accessories Brand

Objective: Help a handmade accessories brand build a recognizable voice and emotionally connect with its audience to increase engagement and sales.

Role & Strategy:

- Crafted a warm, relatable brand voice centered on self-expression and gifting

- Created storytelling-based content to highlight the personal value behind each piece

- Designed content pillars around occasions, daily styling tips, and emotional gifting moments

Key Results:

- Wrote 30+ social media posts and seasonal campaign captions

- Boosted Instagram engagement by 85% over 6 weeks

- Helped drive a 40% increase in direct messages and order inquiries

- Established a consistent brand tone that improved audience retention