Artree - Decorative Wood Brand – Content & Identity Overhaul

Objective:

Help a natural wood-inspired decor brand attract more customers across digital channels by refreshing its brand voice and content strategy.

Role & Strategy:

- Developed a distinctive brand identity and tone of voice

- Created promotional content including social media posts and blog articles

- Emphasized the blend of vintage and modern decor, and the emotional/seasonal value of home updates

Key Results:

- Wrote 40+ social media posts and 10+ SEO-driven blog articles

- Increased organic website traffic by 65% within 2 months

- Boosted Instagram engagement by 120% in the first 4 weeks

- Delivered a cohesive brand voice and content framework