Elixir Elmarai

I am an MBA student, and this was a college project. I was responsible for creating a full marketing plan that included all traditional and digital activities. Started by situational analysis, competitive analysis, buyer persona, digital activities, coming by all 4 P's factors, budgeting, automation tools, and KPIs at the end. However, it is a collage project, but it gained me knowledge and real experience, as is my career scope as a digital marketer.