ريبراند لمحل ملابس بإسم New Man

This project showcases the complete rebranding of Newman, a clothing store that needed a fresh and modern visual identity to better reflect its values and connect with its audience. The goal was to create a bold, clean, and versatile brand identity that represents confidence, quality, and style.

I started by analyzing the old branding to identify its weaknesses and potential, then developed a structured plan to rebuild the logo and the entire visual system—from typography and color palette to mockups and promotional materials.

The final outcome met all project objectives, including:

Maintaining the essence of the original brand while giving it a modern and memorable look.

Designing a clean and scalable logo suitable for both print and digital use.

Establishing a consistent visual system that enhances the overall brand presence.