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Project Title: Social Media Competitor Analysis – Fashion Brand

Description:

Conducted a full competitor analysis for a fashion brand’s Instagram and Facebook pages using marketing tools and manual observation.

Tasks:

•Identified the competitor’s top-performing posts and noted the post types (reels, stories, image posts).

•Tracked engagement metrics such as likes, shares, comments, and follower growth over a one-month period.

•Used tools like Meta Business Suite and Google Trends to study content trends.

•Highlighted strengths (e.g., consistent visual branding, strong call-to-action) and weaknesses (e.g., lack of customer interaction).

•Compiled a detailed report with recommendations on how to outperform the competitor through content strategy and timing.