marketing plan

Freelance Digital Marketing Strategist – Baby University

Developed and implemented a full eMarketing strategy for Baby University, an international online education platform for children aged 8–18.

Key Contributions:

Created and scheduled engaging content across Instagram, Facebook, and TikTok.

Designed 12 monthly posts and 15 reels with targeted hashtags and captions.

Built a full content calendar including motivational quotes, quizzes, and interactive stories.

Applied SEO tactics to boost visibility using strategic keywords and hashtags.

Defined target audience and conducted competitor analysis.

Monitored performance and delivered weekly reports for continuous improvement.

Helped grow engagement rate to 7–8% and reached 1000+ followers within the first month.