LUNORA - The Art of Essence

Lunora — Brand Identity for a Luxury Niche Perfume

Service Provided: Full Brand Identity & Strategy

Timeline: 12 days

Visual Style: Minimalist, feminine, poetic, timeless

Industry: Luxury niche perfumery

Target Audience: Affluent women across the Gulf and European markets

? Brand Strategy & Vision

Lunora was crafted to be more than a fragrance brand — it was designed to become a sensory experience that lingers in memory.

"Lunora is not just a perfume you wear. It’s a memory that wears you."

Our goal was to build a brand that speaks to the refined, introspective woman: elegant, discerning, and unforgettable. The concept draws inspiration from Japanese stillness, French minimalism, and Eastern depth.

Key Identity Components

Logo Design

A refined, stylized lotus flower enclosed within a golden circular frame — delicate, balanced, and symbolic of rarity. It communicates serenity, exclusivity, and feminine power.

Color Palette

Royal Gold — sophistication, legacy

Charcoal Black — mystery, depth

Pearl Grey — calm, elegance

Typography

Headlines: Elegant serif with refined curves

Body text: Clean sans-serif for balance and modern clarity

Brand Voice & Personality

AttributeDescription

VoiceSoft, poetic, mysterious, confident

ToneSubtle, evocative, never loud

EmotionRomantic, timeless, graceful, intimate

“This isn’t a scent. It’s a story whispered in silence