unofficial campaign (for bonjorno)

Campaign Type

Conversion Campaign

Unofficial – created as a personal creative initiative

Slogan

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Captures the relaxed, feel-good moment associated with drinking Bonjorno

Voice & Tone

Funny and lighthearted

Friendly and conversational

Uses a simple, relatable language style

Campaign Objective

Expand product usage beyond the typical audience

Target new and diverse segments including:

Young adults

Blue-collar workers

Friends in casual, everyday moments

Creative Direction

Mimics a real-life advertising look & feel

Visual storytelling focused on natural, relatable "chill" moments