I designed a responsive e-commerce website for Beka, a high-end men’s fashion brand based in Egypt. The project involved translating their premium physical identity into a modern and engaging digital experience.
Key tasks included:
– UX research and benchmarking top fashion e-commerce platforms
– Wireframing key user flows for product discovery and purchase
– Designing clean, scalable UI for mobile and desktop
– Creating a reusable design system with components and color/text styles
Tools Used: Figma
Deliverables: High-fidelity website designs (desktop & mobile), UI kit, design system
This project helped elevate the brand’s digital presence and optimized their user journey from homepage to checkout.