Project Details: FAB KSA (Focus Arab Build Trading Co.)

Client Name: FAB KSA

Full Name: Focus Arab Build Trading Co.

Arabic Name: شركة تركيز عرب البناء التجارية

Industry: Trading, Contracting, Building Materials, Manpower, Pest Control, Digital Services

Location: Riyadh, Saudi Arabia

Project Type: Ongoing Digital Marketing & Branding Partnership

Agency: ZawiaKSA

Project Objective:

FAB KSA, a dynamic multi-sector company based in Saudi Arabia, partnered with ZawiaKSA to improve its digital visibility, brand consistency, and lead generation across its various divisions. The challenge was to represent FAB KSA’s diverse offerings—including building material supply, scaffolding, manpower services, pest control, and digital services—under a unified digital strategy.

Scope of Services Provided by ZawiaKSA:

1. Brand Strategy & Positioning

•Brand restructuring consultation to position FAB KSA as a holding company with sub-divisions (like FEC KSA, ZawiaKSA, etc.)

•Updated brand messaging, tagline, and service segmentation

2. Website & Landing Pages

•Website architecture planning for multiple services

•Custom WordPress design and development

•SEO-optimized, responsive layout

•WhatsApp and call-to-action integrations

•Arabic + English versions

•Ongoing updates for new service pages and case studies

3. SEO & Local Search Optimization

•In-depth keyword research across multiple industries

•On-page optimization for each service (e.g., pest control, scaffolding)

•Google My Business setup & optimization

•Technical SEO fixes for performance and crawlability

•Monthly backlink building and reporting

4. Social Media Marketing

•Instagram, Facebook, and LinkedIn content management

•Multi-sector content calendar (materials, services, manpower, campaigns)

•Paid campaigns targeting construction companies, project managers, and SMEs

•Custom design templates and client showcases

5. Email Marketing

•Branded email signatures for company-wide use

•Internal announcements and external promotional campaigns

•Mailchimp automation for new business leads

6. Company Profile Design

•Multi-sector company profile in Arabic and English

•Custom icons, service illustrations, and layout design

•Modular format to allow future expansion (e.g., new divisions)

7. Paid Ad Campaigns

•Meta Ads for manpower supply, scaffolding, and pest control

•Google Ads for keywords like “building materials supplier in Riyadh”

•Performance-based tracking and conversion optimization

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Key Business Units Marketed:

•? Building Materials & Scaffolding

•? Pest Control Services (through FEC KSA)

•️ Manpower Supply for Construction & Maintenance

• Digital Services (through ZawiaKSA)

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Results Achieved:

• 5x growth in search engine visibility across multiple business units

• Significant lead generation for scaffolding and manpower services through targeted ads

• Improved brand credibility with unified visuals and messaging

• Strategic brand positioning as a multi-industry solution provider in KSA

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Company Overview:

Website: https://fabksa.com (placeholder – update if needed)

Instagram: [@fabksa]

Head Office: Riyadh, Saudi Arabia

Languages: English & Arabic