WADI & CO. — Logo Design for a Skincare Brand

WADI & CO. — Logo Design for a Skincare Brand

PROJECT DESCRIPTION

WADI & CO. is a luxury, nature-inspired skincare brand based in Algeria. The name “Wadi” — meaning valley — reflects calm, purity, and organic richness. The logo design was created to represent the brand’s core values: natural elegance, ritual, and simplicity.

This project showcases the development and final outcome of the WADI & CO. logo design — from typographic treatment to spacing, variations, and logo animation.

LOGO CONCEPT

The logo is based on the Rutex typeface, chosen for its timeless, elegant form that feels strong yet graceful. The serif details bring a refined, botanical essence — complementing the handcrafted quality of WADI & CO.’s skincare line.

Tone: Elegant, Natural, Calming

Inspiration: Valleys, ritual, botanical purity

Approach: Typographic simplicity + flexible use

TYPOGRAPHY

Font Used: Rutex

Serif font with high legibility and sophistication

Reflects strength and elegance

Works well across print, digital, and product packaging

COLOR USAGE

The logo was designed to be effective in:

Soft mint green (#e3efd3) for purity and hydration

Deep earth green (#323632) for stability and calm

Solid black & white for high-contrast and adaptable applications

LOGO CONSTRUCTION

Grid system and spacing rules ensure scalability and balance

Works effectively as a primary logo, alternate mark, and monogram version

Clean enough for packaging, labels, web, and animation