Marketing is the magic art of cultivating ideas and developing it

Marketing is not only a sales process , but a major process which aims to make a profit for the organization to be marketed through several sub-operations including the following :

1-The study of the institution to be marketed in terms of its objective, mission, strategic plan, analysis of strengths, weaknesses and competition and what distinguishes it from its competitors.

2. To study the target audience whether a specific country or group of target audience who is fully in-depth studied in all respects.

3-Identify marketing strategies that succeed in achieving the goal of the promotional institution for it or for its products in terms of suitability to the target audience.

It does not stop at the same moment of reaching the target audience, and success in convincing them of the institution or product, but also to continue to follow the client to know his impression, and the level of satisfaction with the organization or product so that the required customer becomes a marketing strategy which affecting on the organization or the product indirectly.

Marketing strategies Each marketer must know :

-Content marketing of articles, videos, blogs, websites and configuration of SEO " search engines optimization " .

-Marketing via emails like gmail, yahoo and all kinds .

-Social media marketing on sites like "Facebook, Twitter, Instagram, LinkedIn,and WhatsApp" but according to the strategy of studying the target audience and identifying the most social media used.

-Marketing through paid advertising using the most common ways " search engines / Web sites ".

Finally, we can say that marketing is a complicated process to cultivate a new idea in the mind of the target audience in the way which fits them , and to continually improve the development of that idea according to a marketing plan which is used through deliberate strategies.