This dashboard showcases the direct impact of my media buying strategy for an e-commerce client, featuring:
Revenue Surge:
$4,928.90 in total daily sales (≈12% YoY growth)
Clear comparison vs. previous day ($5,589 gross)
Peak Performance Analytics:
Hourly sales tracking identifying key conversion windows (notably 10 AM → 8 PM)
Visualized revenue trajectory with actionable time-based insights
Optimized Profit Metrics:
Taxes managed at $642.90
Net/Total sales breakdown proving campaign efficiency
Why This Matters:
As the media buyer, I translated ad spend into consistent 12% revenue growth through data-driven audience targeting and budget optimization. These results demonstrate scalable campaign structures ready to replicate for your store.