Visual identity for a skin care brand

Lunara Skincare – Brand Identity Design

Goals:

Create a soft, elegant brand identity for a skincare line that emphasizes natural beauty, calm, and modern luxury.

Solution:

Developed the brand name Lunara, a visual identity using a muted ivory and dusty lavender palette, and minimal packaging with moon-inspired accents. Designed clean layouts, elegant typography, and a calming tagline: “Soft. Pure. You.”

Impact:

Delivered a cohesive, premium brand system that reflects purity and confidence—positioning Lunara as a high-end, minimalist skincare brand ready for market launch.