This logo was designed for DIDI, a kids’ clothing brand that focuses on fun, comfort, and vibrant fashion for children. The concept features a cheerful, cartoon-style character with a colorful outfit, reflecting the playful spirit of childhood. The warm and soft color palette, along with rounded, friendly typography, was chosen to appeal to both kids and parents alike.
The logo delivers a joyful and trustworthy visual identity that works perfectly across various branding materials, from clothing tags to social media and packaging.