POWER BI Global Superstore: Sales Performance & Logistics Dashboard

A comprehensive data analysis project using Power BI to evaluate the performance of a global e-commerce retailer. I performed end-to-end BI steps: from ETL data cleaning in Power Query to building a robust data model. I authored advanced DAX measures to track KPIs like Total Profit, Profit Margin, and YoY Growth. The interactive dashboard provides deep dives into regional sales, product category performance, and shipping costs. This tool enables stakeholders to identify loss-making segments and optimize inventory based on seasonal trends and geographic demand.