Introduction
Welcome to Venice Café — a brand identity project inspired by Italian culture, coffee passion, and modern minimalism. This project showcases the full visual identity from logo design to color usage, built to reflect a fresh and stylish café experience.
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Logo Design
The Venice logo is the heart of the brand. It creatively uses negative space — the letter "n" is shaped like a coffee cup, giving the logo both function and story. It's clean, modern, and instantly recognizable.
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Color Palette
The colors are inspired by the Italian flag — green, white, and red — thoughtfully integrated into the logo and visuals to reflect the brand's roots. These tones are used with balance to stay elegant and not overpowering.
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Visual Style
The visual identity mixes minimal layout with strong graphic elements. Typography is clean and modern, paired with cozy and warm design elements that reflect the comfort of a quality café experience.
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Graphic Elements & Effects
Simple icons, soft gradients, and light shadows are used across the branding materials to keep the look warm and inviting. These effects enhance the design without distracting from the message.
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Packaging & Collateral
From coffee cups to menus and signage, the Venice identity is applied consistently. Each design piece reflects the same stylish energy, bringing the brand to life in every customer touchpoint.
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Brand Identity Summary
Venice is more than a café — it's a visual experience that blends Italian charm with clean, modern branding. The identity is bold, warm, and built to leave a lasting impression.
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