This project focuses on building a machine learning classification model to predict customer churn — the likelihood that a customer will stop using a company's service. By analyzing historical customer data, the model identifies key factors that influence customer retention and provides insights to help businesses take proactive actions.
Objectives
Predict whether a customer will churn or stay.
Identify important features that contribute to churn.
Provide actionable insights to reduce churn and improve customer satisfaction.
Dataset Overview
The dataset typically includes customer demographics, service usage behavior, account information, and past interactions. Common features include:
Customer tenure
Monthly charges
Contract type
Payment method
Internet service usage
Customer support calls
? Techniques Used
Data preprocessing and feature engineering
Exploratory Data Analysis (EDA)
Model building with classification algorithms such as:
Logistic Regression
SVM
Random Forest
Decision Tree
AdaBoost
Gradient Boost
XGBoost
Artificial Neural Network(ANN)
Model evaluation using accuracy, precision, recall, F1-score, and Confusion matrix