Al Safa & Al Marwa Jewellery – Rebranding Project

Al Safa & Al Marwa is a luxury jewellery brand that needed a fresh and modern rebrand in 2025. The challenge was to reflect elegance and legacy while introducing a bold visual identity that stands out in a competitive luxury market. The concept behind the logo merges the initials “S” and “M” (for "AlSafa" and "AlMarwa") into a sleek, jewel-inspired mark that shines with simplicity and class. The new typeface choices, both Arabic and English, were carefully selected to balance modernity and sophistication.