Creative copy ad for Al Ahly Mortgage Finance

I developed creative concepts and content for copy ads for Al Ahly Mortgage Finance, a leading company in the financial sector.

The creative concept focused on a humorous and interactive story that resonated with different target segments: Egyptians living abroad, expatriates in Egypt, and corporate executives. The campaign's tagline was 'احسبها صح من الأول' .

The ads featured three main characters: Saber Ezzat, Dr. Nabil Mokhtar, and Dr. Razan Hashem, each with specific motivations and challenges related to mortgage finance.  

I crafted the video descriptions and voice-over (VO) scripts for each character's storyline, detailing scenes and dialogues.