My Role:
I developed this project from the ground up — starting with the core idea, building the creative concept, and leading the full execution of the brand identity. I handled everything from visual research and logo design to the complete development of the visual identity system and brand guidelines. All design work was executed using Adobe Photoshop, Illustrator, and InDesign.
NWC Logo Redesign
The National Water Company (NWC) faced several challenges with their previous logo, especially in terms of printability and digital adaptability.
To align with Saudi Arabia’s ongoing development and modernization efforts under Vision 2030, there was a clear need to update the brand’s visual identity.
I was tasked with redesigning the logo to reflect a more modern, streamlined look while maintaining the essence of the original identity.
The new logo was carefully crafted to ensure flexibility across all applications — from print materials to digital platforms.
It is now being used across all NWC branches throughout the Kingdom, serving as a strong visual representation of the company’s evolution and commitment to progress.