Jada Logo designe and Brand Manual

My Role:

I developed this project from the ground up — starting with the core idea, building the creative concept, and leading the full execution of the brand identity. I handled everything from visual research and logo design to the complete development of the visual identity system and brand guidelines. All design work was executed using Adobe Photoshop, Illustrator, and InDesign.

Concept:

A modern mark blending Saudi roots with a global vision. The design integrates a fingerprint (identity), a stylized Saudi map (origin), circular waves (expanding influence), and a spherical shape (global reach), all crafted with a balance of precision and organic growth.