Google Ads & Meta: Scaled a Skincare Brand to $400K (+184%) in 90 days

Scaled a premium vegan skincare brand from $140K to $399,928 (+184%) in Q4 using profit-centric performance branding

I transformed a low-AOV ($48) store struggling with rising ad costs into a highly profitable machine with a 4.85x MER

By prioritizing Google Ads for high-intent capture and Meta ASC+ for creative-led scaling, I doubled the AOV to $94.47 and acquired 2,900+ new customers at a $19.48 nCAC

This case study demonstrates how strategic media buying and omni-channel synergy can dominate BFCM and drive massive growth

Comprehensive Q4 strategy and BFCM scaling overview

The Challenge

A premium vegan skincare brand struggling to scale profitably beyond baseline revenue due to rising Q4 acquisition costs

Heavy reliance on single-product purchases ($48 AOV) left no margin to compete in peak Meta and Google auctions

The goal was to aggressively capture market share during BFCM without compromising brand positioning or attracting low-value discount hunters

The Strategy

Re-engineered unit economics by forcing a product mix shift to pre-built "Glow-Up Bundles" to double the AOV and absorb peak costs

Google Ads (The Intent Harvester): Deployed a consolidated PMax campaign for highest-margin bundles and aggressively defended brand terms on Search

Meta Ads (Creative-Led Scaling): Shifted to a 3:2:2 Dynamic Creative Testing framework to identify winning hooks (34.12% Hook Rate) before feeding them into Advantage+ Shopping Campaigns (ASC+)

Synchronized the omni-channel architecture to ensure Meta generated demand while Google captured high-intent solution-aware traffic

The Results

Total Gross Revenue: $399,928.34 (+184% Growth)

Total Paid Ad Spend: $82,453.76

Blended Paid ROAS (MER): 4.85x

Average Order Value (AOV): Scaled from $48 to $94.47

Blended nCAC: Stabilized at $19.48

Google Ads generated $179,245.54 at a 6.21x ROAS while securing a 9.93x ROAS on Search

Successfully acquired 2,900+ distinct new customers during the most expensive ad season to fuel 2025 MRR and subscription scaling

Swipe through the portfolio images to see the full Q4 strategic breakdown and actual dashboard screenshots