Google Ads & Meta: Scaled a US Fine Jewelry Brand to $187K in 5 Months
تفاصيل العمل
Scaled a high-end DTC jewelry brand in the competitive US market using advanced performance strategies
I transformed a bleeding account wasting 70% of its budget into a profitable asset delivering $187,946.77 in revenue
By re-engineering unit economics and spending $45,726.00 strategically, I optimized budget efficiency while tripling the AOV to $183.54 and achieving a 4.11x ROAS
This case study demonstrates how strategic Meta and Google Ads management can stop cash bleed and drive 148% growth
Comprehensive strategy and campaign results overview (Meta & Google Ads)
Scaling a high-end DTC jewelry brand in the competitive US market using advanced performance strategies
The Challenge
A bleeding ad account wasting 70% of the budget on low-margin replacement parts
Unprofitable Meta campaigns stuck at a 0.90x ROAS with severe delayed attribution blind spots
The strict goal was to stop the cash bleed, execute a strategic product mix shift, and scale high-ticket premium pieces profitably
The Strategy
Rejected the traditional siloed media buying approach and completely re-engineered the unit economics
Pushed "Gift Sets" and premium items to force the algorithm to bid on high-ticket sales
Consolidated Meta Ads budget into top-performing motion creatives and aggressive dynamic retargeting to build visual desire
Deployed margin-based feed filtering and sliced Google PMax campaigns by specific categories to capture high-intent search
The Results
Total Ad Spend: $45,726.00
Total Gross Revenue: $187,946.77
Blended Paid ROAS: 4.11x
Average Order Value (AOV): $183.54 (Scaled from $55)
Meta Ads: Resurrected the account from a losing 0.90x to a highly profitable 3.80x ROAS
Google Ads: Generated $148K+ in revenue with an outstanding 4.20x ROAS
Stabilized blended CAC at $44.65 and delivered a verified 148% revenue lift in 5 months
Swipe through the portfolio images to see the full strategic breakdown and actual Shopify dashboard screenshots