Case Study 3: GreenValley Pharmacy (Local Business Google Ads)

Goal: Increase foot traffic and website visits

Campaign Details:

•Platform: Google Ads

•Duration: 1.5 months

•Budget: $3,500

•Target Audience: Local customers searching for healthcare and wellness products

•Region: Local Targeting

Strategies Implemented:

Geo-Targeting Ads – Focused on a 10-mile radius around the pharmacy.

Ad Extensions – Added store location, call button, and promotional offers.

Call-Only Ads – Encouraged direct inquiries to the pharmacy.

Landing Page Optimization – Highlighted promotions, product availability, and online consultations.

Results Achieved (Post-Campaign vs. Pre-Campaign)

Website Traffic Growth: 1000 → 1250 visits (+25%)

Foot Traffic Boost: 10% → 15% (+50%)

CTR Increase: 4.0% → 4.4%

Key Takeaways:

Geo-Targeting is a Game Changer – Focusing ads on a 5-mile radius led to a 25% traffic increase.

High-Intent Keywords Drive Action – Using "pharmacy near me" increased CTR by 10%.

Call Extensions Increase Conversions – Click-to-call led to higher foot traffic.

Landing Page Alignment Matters – Dedicated prescription delivery page reinforced the ad message.

Lesson: For local businesses, geo-targeting, call extensions, and localized ad copy significantly improve engagement.