Goal: Increase foot traffic and website visits
Campaign Details:
•Platform: Google Ads
•Duration: 1.5 months
•Budget: $3,500
•Target Audience: Local customers searching for healthcare and wellness products
•Region: Local Targeting
Strategies Implemented:
Geo-Targeting Ads – Focused on a 10-mile radius around the pharmacy.
Ad Extensions – Added store location, call button, and promotional offers.
Call-Only Ads – Encouraged direct inquiries to the pharmacy.
Landing Page Optimization – Highlighted promotions, product availability, and online consultations.
Results Achieved (Post-Campaign vs. Pre-Campaign)
Website Traffic Growth: 1000 → 1250 visits (+25%)
Foot Traffic Boost: 10% → 15% (+50%)
CTR Increase: 4.0% → 4.4%
Key Takeaways:
Geo-Targeting is a Game Changer – Focusing ads on a 5-mile radius led to a 25% traffic increase.
High-Intent Keywords Drive Action – Using "pharmacy near me" increased CTR by 10%.
Call Extensions Increase Conversions – Click-to-call led to higher foot traffic.
Landing Page Alignment Matters – Dedicated prescription delivery page reinforced the ad message.
Lesson: For local businesses, geo-targeting, call extensions, and localized ad copy significantly improve engagement.