Case Study 2: FitLife Coaching (Lead Generation Facebook Ads)

Goal: Generate high-quality leads for a 12-week fitness program

Campaign Details:

•Platform: Meta (Facebook & Instagram Ads)

•Duration: 1 month

•Budget: $5,000

•Target Audience: Fitness enthusiasts looking for online coaching

•Regions: United States

Strategies Implemented:

Lookalike Audience Targeting – Used audience data to improve precision.

Creative Refresh – Introduced new ad visuals with better engagement.

Lead Magnet Strategy – Offered free fitness consultation as an incentive.

Bid Optimization – Adjusted bids to lower CPL.

Retargeting Strategy – Focused on warm leads for higher conversions.

Results Achieved (Post-Campaign vs. Pre-Campaign)

Leads Generated: 20 → 42 (+110%)

CPL Reduction: $15 → $12 (-20%)

Conversion Rate Increase: 20% → 25%

Key Takeaways:

Powerful Visuals Drive Engagement – A single before-and-after transformation image increased conversions.

Lead Magnets Work – The free ‘7-Day Fitness Challenge’ boosted lead capture.

Pain Point-Driven Copy is Effective – Addressing fitness struggles improved CTR and sign-ups.

Retargeting Maximized Efficiency – Lowered CPL by 20% and improved conversion rate to 25%.

Lesson: For fitness coaching campaigns, strong imagery, clear CTAs, and lead magnets are key.