Case Study 1: LuxeLash (E-commerce Google Ads)

Goal: Increase online sales and improve ROAS

Campaign Details:

•Platform: Google Ads (Search & Shopping Campaigns)

•Duration: 3 months

•Budget: $15,000

•Target Audience: Women aged 18-35 interested in trendy, affordable fashion

•Regions: United States, Canada

Strategies Implemented:

Keyword Optimization – Focused on high-converting, intent-driven search terms.

Ad Copy Enhancement – Crafted engaging, action-driven ad copy with strong CTAs.

A/B Testing – Tested multiple variations of headlines and descriptions.

Shopping Ads Optimization – Enhanced product feed with high-quality images and competitive pricing.

Bid Strategy Shift – Transitioned to Smart Bidding for better ROAS.

Landing Page Revamp – Improved UX, loading speed, and call-to-action clarity.

Results Achieved (Post-Campaign vs. Pre-Campaign)

CTR Increase: 2.5% → 2.9% (+16%)

CPC Reduction: $25 → $22 (-12%)

ROAS Growth: 3.0x → 4.5x (+50%)

Conversions Surge: 40 → 79 (+97%)

Key Takeaways:

Laser-Focused Targeting Works – Clear demographic targeting improved CTR (+15%).

Keyword Intent Matters – High-intent search terms drove better conversion rates.

Landing Page Optimization is Critical – Reduced bounce rate and improved ROAS to 4.5x.

A/B Testing Drives Results – Refining ad copy led to a 12% reduction in CPA.

Lesson: Ad success depends on relevance, keyword selection, and conversion-optimized landing pages.