مدير التسويق الرقمي - مكتب لحلول الحوسبة السحابية MaktApp - Cloud Solutions

Develop e-marketing strategies and build an integrated general plan to achieve the company's long and near-term objectives, establishing and managing the company's digital content, organizing and planning online advertising campaigns and following up on their implementation, issuing reports, analyzing data and extracting results.

Duties and Responsibilities *

o Manage the strategy and setup of all paid campaigns.

o Measure and optimize our paid marketing using vendor-specific

o dashboards, Google Analytics, and marketing analytics reports.

o Support the maintenance of data quality and segmentation.

o Improve PPC performance, manage spend and launch effective

campaigns.

o Focus on the planning, strategy, execution, maintenance and optimization

of PPC advertising and its alignment to SEO in support of lead generation

for key segments.

o Monitor demand programs with Head of Marketing, to recommend

changes and improvements for increased demand.

o Craft landing pages and lead generation forms for our content to

distribute through relevant paid program

o Stay up-to-date with digital marketing trends and potential new channels

and strategies to keep us ahead, including updates to social media

marketing, attribution, and programmatic media buying.

o Manage various email campaigns, including the template designs, calls to-action,

and content used in our email sends.

o Segment lists based on behaviors like past email engagement and

website interactions ( downloads, site page visits, etc.).

Skills & Qualifications

Experience in using different channels to generate leads. Like Social

Media, SEO, Online Paid Advertisements, Events, Email Marketing,

digital communications/marketing, and other channels (preferably with

Startups)

o Experience implementing online advertisement on LinkedIn, Facebook,

Adwords and/or similar platforms.

o Ability to work in a fast-paced, demanding environment, with multiple

and changing priorities Maintain strong attention to detail

o Past experience with email marketing, lead nurturing, marketing

automation, and web analytics.

o Highly analytical and able to drive meaning from data through A/B

testing and channels optimization.

o Excellent writer and communicator (in both the written and verbal

form).

Summary of Experiences and Skills

Internet Marketing

• Social Media Networks

• Content Marketing

• Banners Ads

• Email Marketing

• Mobile

Search Engine Marketing :

• Search Engine Optimization ( On Page / Off Page )

• PPC Advertising

* مواقع الشركة التي تم العمل عليها :

- http://taskat.io/ | تطبيق تاسكات لإدارة فرق العمل أون لاين

- https://fatora.io/ | تطبيق فاتورة لتحصيل المدفوعات أون لاين

https://maktapp.com/ar/ | موقع شركة مكتب

- https://maktapp.com/shop | خدمة ماكشوب لتصميم وتطوير المتاجر الإلكترونية