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This Power BI dashboard presents a financial analysis report for Wall Mart, showcasing key

performance metrics related to sales, profit margins, discounts, and product performance.

Key Insights Displayed:

1. Top KPIs (Key Performance Indicators):

o Total Sales: 92.31M (Exceeding goal by +249.46%)

o Profit: 861.13K (Exceeding goal by +225.36%)

o Orders: 13.02M (Exceeding goal by +235.58%)

o Discount Rate: 14.10% (Slightly below the goal by -3.97%)

o Units Sold: 7.06M (Exceeding goal by +229.04%)

2. Order Distribution by Country:

o Canada, France, United States, Mexico, and Germany are leading in orders.

3. Profit Margins:

o By Country: Mexico has the highest margin (18.38%), followed by Germany,

France, and Canada.

o By Segment: The Channel Partner segment has the highest profit margin

(73.13%), while Small Business has a negative margin (-3.13%).

4. Sales Trends:

o A time-series chart illustrates sales volume fluctuations over 2014 with peaks

around June and December.

5. Discount Analysis:

o Discounts are categorized into High, Medium, Low, and None, with the majority

of sales falling into the Low discount band (57.76%).

6. Product Performance:

o Top-performing products include Amarilla, Carretera, and Montana, with

sales values exceeding 2M each.

7. Unit Sales by Country:

o The United States has the highest units sold (247.41K), followed by Canada,

France, Mexico, and Germany.

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