This Power BI dashboard presents a financial analysis report for Wall Mart, showcasing key
performance metrics related to sales, profit margins, discounts, and product performance.
Key Insights Displayed:
1. Top KPIs (Key Performance Indicators):
o Total Sales: 92.31M (Exceeding goal by +249.46%)
o Profit: 861.13K (Exceeding goal by +225.36%)
o Orders: 13.02M (Exceeding goal by +235.58%)
o Discount Rate: 14.10% (Slightly below the goal by -3.97%)
o Units Sold: 7.06M (Exceeding goal by +229.04%)
2. Order Distribution by Country:
o Canada, France, United States, Mexico, and Germany are leading in orders.
3. Profit Margins:
o By Country: Mexico has the highest margin (18.38%), followed by Germany,
France, and Canada.
o By Segment: The Channel Partner segment has the highest profit margin
(73.13%), while Small Business has a negative margin (-3.13%).
4. Sales Trends:
o A time-series chart illustrates sales volume fluctuations over 2014 with peaks
around June and December.
5. Discount Analysis:
o Discounts are categorized into High, Medium, Low, and None, with the majority
of sales falling into the Low discount band (57.76%).
6. Product Performance:
o Top-performing products include Amarilla, Carretera, and Montana, with
sales values exceeding 2M each.
7. Unit Sales by Country:
o The United States has the highest units sold (247.41K), followed by Canada,
France, Mexico, and Germany.