path to growth

Marketing Plan & Social Media Launch for Path to Growth

As part of this project, I developed a full marketing plan and launched

Instagram and Facebook pages for Path to Growth, a motivation-focused

brand. Within just 2 days, we gained 40+ followers, demonstrating strong

audience engagement and an effective launch strategy.

Brand Summary, Vision & Mission – Defined core values and long-term

direction.

STP & Buyer Persona – Identified target audience and market positioning.

Marketing Mix (4Ps) – Developed strategies for product, price, place, and

promotion.

SMART Objectives – Set clear short-term goals for growth.

KPIs for Facebook & Instagram – Tracked engagement, reach, and follower

growth.

Content Strategy & Posting – Designed and published engaging

motivational content.

This project strengthened my skills in strategic marketing, social media

management, and audience engagement.

Visuals and insights

Project 5