make an UI/UX deign for an Egyptian local brand

Thrilled to share the completion of our 9-week UX journey designing an e-commerce app for In Your Shoe, a vibrant Egyptian streetwear brand known for bold and colorful statement pieces, including hoodies, t-shirts, socks, sportswear, and sea wear!

This project was an incredible experience where our team tackled:

UX research: conducting surveys, interviews, and competitor analysis.

Wireframing, designing user flows, and creating over 65 visually engaging screens.

Prototyping: building a functional Figma prototype to bring the app to life.

A special shoutout to Ian Conger for his fantastic case study template that helped present our work so clearly and effectively—your template made a huge difference. Thank you!

This project wouldn’t have been possible without my amazing teammates:

Mohamed Ashraf

Manar Basuoni

Shrief Ashraf