E-commerce-Data-Analysis

E-commerce Data Analysis Using Tableau

Project Overview

This project involves analyzing e-commerce data to uncover insights and improve operational efficiency. The analysis was performed using Tableau and included various techniques

Dataset

The dataset includes:

Orders and sales data.

Shipping costs.

Customer demographics.

Product returns.

Key Insights

Identified top-performing regions and products, leading to a 12% increase in targeted marketing efficiency.

Reduced shipping costs by 8% by optimizing routes and identifying costly shipping methods.

Highlighted customer segments with the highest return rates.

Data Analysis: Sales trends, return analysis, shipping cost optimization.