E-Commerce Platform Strategy for Egyptian Handcrafts – MBA Simulation Project

This project was part of an MBA program and focused on developing a comprehensive strategy for an e-commerce platform dedicated to promoting and selling Egyptian handcrafted products.

The presentation outlines the strategic framework, starting with identifying the marketing gap and defining the potential market opportunities. While the project was a simulation rather than an active business, all insights and strategies were based on thorough and in-depth research to ensure accuracy and relevance.

The deliverables include a detailed analysis of the market landscape, an optimal business strategy tailored for the handcrafts industry, and a proposed action plan for implementation. The project showcases a strong understanding of the market and provides a clear pathway for executing the strategy in real-world scenarios.