Newsfeed Analysis Project

The Newsfeed Analysis Project examined platform activity from January to May 2023, with engagement reaching its peak in March at 17,933 posts. Average likes also peaked during March before showing a decline in the following months of April and May. Among post types, "Level" posts were the most numerous, with "Course Certificate" and "Collection" following in frequency. Notably, "Course Certificate" posts garnered the highest number of likes, while "Text Post" content generated the most comments from users. Throughout the analyzed period, visit counts and general user activity maintained relatively stable levels. Based on these findings, the primary recommendation is to focus content strategy on "Course Certificate" posts, as they demonstrated the strongest user engagement across the platform.