1- Coordinate with internal teams to ensure smooth delivery of marketing activities.
2- Manage and update tasks lists using Google Sheets
3- Ensuring all tasks are tracked and deadlines are met
4- Assist in the development and execution of marketing strategies and campaigns
5- Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
6- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
7- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
8- Set up digital marketing KPI dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
9- Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights1