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### **Freelancer Project Description: Power BI Dashboard for Sales & Customer Insights**

#### **Title:** Power BI Dashboard Development for Sales and Customer Analytics

#### **Project Description:**

We are looking for a **Power BI expert** to create a dynamic and interactive **Sales & Customer Analytics Dashboard**. The dashboard should provide **valuable insights** into total sales, profits, product categories, customer behavior, and regional sales performance.

### **Key Requirements:**

**Sales Analysis:** Display **total sales, profits, quantity sold, and average order size** in an easy-to-understand format.

**Customer Insights:** Identify **top customers by total sales** and their purchase trends.

**Product Performance:** Showcase **top-selling products** and their contribution to total revenue.

**Regional Analysis:** Compare sales performance across **different regions and cities**.

**Returns & Order Trends:** Analyze sales based on **return rates, time of order, and yearly trends**.

**Filters & Interactivity:** Add slicers for **regions, product categories, sales reps, and time periods**.

**Data Visualization:** Use **charts, graphs, and KPIs** to enhance data storytelling.

### **Ideal Freelancer:**

- Experienced in **Power BI, DAX, and SQL**

- Strong knowledge of **data visualization best practices**

- Ability to connect to **SQL databases and transform data for reporting**

- Experience with **sales and customer analytics dashboards**

**Deliverable:**

A fully functional **Power BI dashboard file (.pbix)** with all required visualizations, filters, and interactivity.

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