Dina Farms | Expansion Plan to China

The project aims to introduce Dina Farms' Fetir, a traditional Egyptian pastry, to the Chinese market, beginning in Beijing. Celebrated for its sweet and savory fillings. A segmentation plan has been developed to distribute the product through major supermarkets, shopping centers, and popular destinations, ensuring exposure. Marketing strategies include social media campaigns, free samples, promotional discounts, and packaging designed to resonate with Chinese cultural preferences. By adopting a competitive pricing, the project seeks to seamlessly merge Egyptian tradition with Chinese tastes.