Bazaroo (E-commerce App)¬¬¬
•Design an innovative e-commerce app that supports ethical shopping and features unique features such as AI chat, auto-subscriptions, video group shopping, and QR code search.
•Key Tasks:
•Develop and implement a user-centric design strategy.
•Conduct user research including interviews, empathy maps, and user personas.
•Design a seamless information architecture and user flows.
•Create high-quality prototypes using Figma and other tools.
•Improve the design through frequent usability testing.
•Achievements:
•Integrate features such as boycott filter and 3D renderings.
•Improve user satisfaction through personalization and targeted notifications.
•Design a unique shopping experience that caters to a diverse audience (18-50 years old).
•Skills Learned:
•User-centric design and innovative problem solving.
•Data analysis to improve user experience.
•Collaborate with different teams to achieve project goals.