Customer-Segmentation-using-Machine-Learning-Clustering

Customer segmentation is a crucial aspect of modern marketing, allowing businesses to understand and target their customers effectively.

This project uses a dataset of customer data, cleans it, and applies clustering models to identify distinct customer groups.

The primary goals of this project include:

Identifying clusters of customers based on their behavior.

Creating visualizations to interpret the clusters.

Providing actionable insights for marketing campaigns.