Social Media Analysis

We are seeking a skilled data analyst to conduct a comprehensive analysis of our social media performance across various platforms, including Instagram, LinkedIn, Twitter, and Facebook, for a 52-week marketing campaign.

Responsibilities:

1. Calculate and Analyze Key Metrics:

New followers for each platform.

Total impressions.

Growth rate.

Total likes.

Average engagement rate.

2. Cross-Platform Comparison:

Provide a performance comparison across all platforms.

Highlight the most effective platform based on campaign goals.

3. Reporting:

Create a clear and visual weekly performance report for each platform.

Compare weekly results over the 52 weeks to identify trends and key insights.