تحليل البيانات باستخدام Excel وPower BI

Project: Marketing Analysis Dashboard using Power BI

Project Description:

I developed an interactive Marketing Analysis Dashboard using Power BI to track performance across various advertising platforms. This project was part of my Data Analysis training under the Digital Egypt Pioneers Initiative (DEPI).

Key Features:

Comprehensive Performance Tracking: Monitor total clicks, Click-Through Rate (CTR), and conversion rates at a glance.

Ad Platform Performance Analysis: Evaluate the effectiveness of different advertising channels to refine marketing strategies.

Conversion Insights: Analyze conversions by country, product category, and age group for better targeting.

Customer Engagement Metrics: Gain insights into impressions, sales trends, and gender-based conversions to optimize outreach.

This dashboard transforms raw data into actionable insights, enabling businesses to make data-driven marketing decisions that maximize ROI and efficiency.

If you need a similar solution, feel free to reach out to discuss your project.