Rush Brand Identity

I designed the Rush logo to capture the essence of oud and perfumes

elements that are timeless and treasured.

The square frame symbolizes how oud is meticulously stored in elegant

boxes and how perfume gathers within a carefully crafted bottle.

Within this frame, the Arabic letters “ر” and “ش” are seamlessly intertwined,

reflecting the harmony between tradition and modernity.

The chosen font carries both strength and elegance,

with bold strokes that echo the resilience of wood and delicate curves

that evoke the fluidity of fragrance.

This font choice reinforces the brand’s luxurious and authentic character.

Every element of this design pays tribute to the brand’s Arabic heritage,

aligning with Saudi Arabia’s Vision 2030 a vision where culture, pride,

and innovation come together.

This logo isn’t just a mark it’s a story of heritage, craftsmanship,

and the refined art of fragrance