Elghoniemy Group Social Media Strategy

Project description. This Social Media Strategy aims to reposition a real estate brand to attract high-net-worth individuals in Alexandria. It focuses on showcasing luxury properties through engaging content on Facebook, Instagram, TikTok, and YouTube, using high-quality visuals, video tours, and client testimonials. The strategy includes regular posts, targeted ads with a 100K budget, and monthly YouTube specials to build brand prestige and generate qualified leads, ultimately positioning the company as a leader in the luxury real estate market.