KPI-Dashboard

Top Section: Revenue and Customer Metrics

Revenue Actual vs. Target

Actual Revenue: $2,180,000

Target Revenue: $2,325,000

Target Achievement: 94% (represented with a warning icon).

A bar chart shows monthly revenue (October–December) comparing the current year against the previous year.

New Customers Actual vs. Target

Actual New Customers: 309

Target New Customers: 300

Target Achievement: 103% (indicated with a green checkmark).

A bar chart displays new customer numbers for Q4 by month, comparing the current year to the previous year.

Middle Section: Customer Metrics

Average Revenue per Customer

Actual Revenue per Customer: $1,987

Target Revenue per Customer: $2,500

Target Achievement: 79% (shown with a red warning icon).

A bar chart compares average revenue per customer (October–December) between the current and previous years.

Customer Acquisition Cost (CAC)

Actual CAC: $372

Target CAC: $333

Target Achievement: 112% (denoted with a green checkmark).

A bar chart shows CAC by month (October–December), comparing the current year with the previous year.

Bottom Section: Summary Metrics

Total Revenue per Year: $9,255,000

Total Customers per Year: 3,799

New Customers per Year: 1,228

Revenue per Customer: $2,436.17

Key Features

Bar Charts: Each KPI is visualized monthly (October, November, December), comparing the current year to the previous year.

Icons: Indicators (green checkmarks, red warnings) quickly convey whether the target has been achieved.

Color Coding: Clear visual distinctions for data points, enhancing readability and analysis.