Sales & E-Commerce Analytics Dashboard (Power BI | DAX | Data Modeling)

? Sales & E-Commerce Analytics Power BI Report

This project delivers a complete end-to-end analytics solution for an e-commerce business, providing insights into customer behavior, product performance, and regional sales trends. The report is fully interactive, visually modern, and optimized for business decision-making.

? Key Features

Executive Summary Dashboard

Total Sales, Profit, Orders, Customers

MoM growth, YOY trend

High-level KPIs for quick decision-making

Customer Analytics Dashboard

Customer segmentation by gender & maturity

Sales per customer, frequency, retention

Customer growth trend

Product Performance Dashboard

Sales by category, sub-category, and color

Profitability analysis (ASP, Cost, Margin, Ranking)

Top 10 products and performance matrix

Regional Sales Dashboard

Sales by country, region, and city

Regional profitability and contribution %

Geo-visualization for geographic insights

? Data Modeling

Star schema with:

1 Fact table: Fact Sales

6 Dimension tables: Date, Customer, Product, Category, Subcategory, Region

Measures created using DAX for KPIs such as:

Total Sales

Gross Profit

Profit Margin

Sales Growth

Sales Per Customer

AOV (Average Order Value)

Quantity Sold

? Tools & Technologies

Power BI Desktop

DAX (Data Analysis Expressions)

Data Modeling (Star Schema)

ETL preparation & data cleaning

? Outcome

The final report enables business teams to:

Identify best-performing regions and products

Understand customer behavior and profitability

Track sales trends & forecast performance

Make data-driven decisions quickly