تسويق بالمحتوي (استراتيجية محتوي مجاني و خطة اعلانات مدفوعة) - content marketing

.i recieved the brief from the client wanted to gain information about his current situation and his objectives

PYUR(commonly known as PYURLondon) is a British multinational skincare brand since 2006 .

The project consists in developing an marketing organic and paid campaign for the new fall season to increase awareness of PYUR’s new 3-step solution in New York, Chicago, Miami,

Starting by the social media strategy , where i had the data from the organic campaigns , i crafted the insights and recommendations for the future resuls . I created customerpersonas, platforms and draw growth strategy

The second part is the paid media plan includes the insights from previous campaigns and recommendations .i crafted plan for influencer campaign and used A/B test to enhance my overall results