as a marketing manager for ecommerce store , i woked on google merchandise store for example of existing store . I set the objectives , KPIs and A/B tests for enhancement of results .
After this i started to make the reports to analyze more information about users inluding (number of users , why i have large and small number of site visitors in differebt periods . Then i started to study the different segments of audience
The last part was recommendations for better results in future.