Shai Fareed: Honoring AlUla’s Legacy in Tea Culture

Shai Fareed is a unique tea brand crafted to reflect the rich cultural heritage of AlUla, Saudi Arabia. Inspired by the iconic Qasr Al-Farid, the design incorporates elongated pillars and a grand gate symbolizing AlUla's historic charm. The brand uses a custom hand-drawn typography for "Shai Fareed" that harmonizes tradition with modernity, including diacritical marks to add a heritage touch. The visual identity is imbued with warm, earthy tones and gold accents, representing AlUla’s desert landscape and the timeless allure of its ancient monuments. Shai Fareed stands as a symbol of a shared cultural experience, inviting tea lovers to savor not just the flavors but also the story of AlUla with every sip. Created by HEPIXDESIGN Studio, this project aims to connect tradition and modern lifestyle, bridging generations through a shared love of tea and heritage.