Maven Rewards Cafe

The task was to perform as a Senior Marketing Analyst at Maven Cafe, who just run a test by sending different combinations of promotional offers to existing rewards members.

After the 30-day probation period,

my mission began.

After representing and working on the data, I reached

Identifying key customer segments

And developing a data-driven strategy for promotional messages and future targeting.

Done

(Code Python + Report + Presentation + Dashboard + Explanatory Video)